At Lilly Lashes, community is our powerhouse—fueling our creativity, driving innovation, and amplifying our voice. We combed through hundreds of casting call entries to find those with the "fierce-factor"—bold visionaries ready to share their stories of inspiration and determination. Meet seven unstoppable icons—fearless, unapologetic, and redefining what it means to be iconic. They don’t just represent the Icons Campaign—they ARE the campaign. This is more than beauty. More than lashes. This is EYECONIC.

  • Christie Val

    @christie.valdiserri // Los Angeles, CA


    "After losing my hair at 23 my entire beauty routine changed. I used to only wear lashes in my dance performances and now I wear them every day because it makes me feel confident and beautiful!"​


    FAVORITE LASH    : “Playful is my favorite and the lashes that will stay without glue are the BEST! Plus, they look so real & have the best little travel cases!”
ABOUT THE ICON:

Christie Val is a model and influencer known for championing body positivity and self-love. She gained significant attention as one of the first models to publicly embrace her alopecia. By embracing her natural self, she has used her platform to inspire others to do the same, challenging traditional beauty standards.

Featured in fashion campaigns and magazine shoots, Christie advocates for greater diversity in the industry. Through social media, she connects with her audience, encouraging confidence and self-acceptance. Beyond modeling, she is a passionate advocate for self love, sharing her experiences to break down stigmas surrounding hair loss.

Her authenticity and openness about her journey have made her a role model for many, and she continues to make a meaningful impact in the modeling industry.

ABOUT THE ICON:

Born to Lebanese parents, Lamia infuses her cultural heritage into her content, captivating a diverse audience across social media platforms. When it comes to dance, she's got the moves—Lamia is a ballroom dancer and a certified Pilates instructor.

Her beauty content focuses on embracing natural features and celebrating personal style. She encourages her audience to experiment with beauty products and techniques while prioritizing self-expression and confidence. She believes beauty is a form of self-expression and empowerment, not a means to fit someone else’s definition of "perfect."

Whether she's showcasing a new look or providing an in-depth product review, Lamia’s beauty content is a go-to source for tips and inspiration. In addition to sharing her passion for dance, she offers insights into her influencer journey, including tips on brand collaborations and PR opportunities for micro-influencers. Her content resonates with many aspiring influencers seeking guidance in the digital space.

  • Salma Nasrollah​​​

    @faces_bysalma // Fremont, CA


    "As a first-generation immigrant, I persevered tirelessly on my own. It may have taken me longer than others, but I can already see the rewards of my hard work and eagerly anticipate further growth, all while cherishing motherhood, which empowers me to achieve anything."


    FAVORITE LASH    : "For sure most recently the body heat activated lashes! I'm obsessed with MoneyMaker, it makes me look like I went all glam while not spending too much time getting ready."
ABOUT THE ICON:

Salma Nasrollah, known professionally as "faces_bysalma," is a talented makeup artist and hairstylist based in the Bay Area. Originally from Morocco, she relocated to the United States in 2020 during the pandemic. By late 2021, she decided to elevate her passion for beauty artistry, embarking on a professional journey in hair and makeup.

Her portfolio showcases a diverse range of styles, emphasizing inclusivity and individuality. Notably, her work has been featured in Vogue Magazine, highlighting her growing influence in the beauty industry. Beyond her artistry, Salma is dedicated to empowering others in the beauty community. She offers online masterclasses, including tutorials on achieving flawless, no-foundation makeup looks, reflecting her belief in beauty without boundaries.

As a first-generation immigrant with no friends or family in the U.S., she persevered tirelessly, using her journey to inspire others to embrace their unique stories through beauty.

  • Maggie Laughlin​​​

    @maggielaughlintv // Los Angeles, CA


    "My goal is to use my own voice to make other women feel like they can break away from the corporate world to chance their wildest dreams without limitations."


    FAVORITE LASH    : "Naturale! Eyes are the first thing you see when you meet someone, so it's important to make a long-lasting statement."
ABOUT THE ICON:

Maggie is a former news anchor turned actress, TV host, and model with a powerful mission: to inspire women to break free from the corporate world and pursue their dreams without limitations. Known for her vibrant presence both on-screen and online, she uses her voice to empower others, encouraging them to embrace their full potential.

In addition to her modeling career, Maggie earned a Bachelor of Arts in Broadcast Journalism from Marymount University. But her journey is about more than just career success—it’s about fully becoming herself. She believes that true confidence begins with feeling beautifully empowered from the inside out.

Through a mix of modeling work and personal storytelling, Maggie creates a space where people feel inspired and uplifted. Her openness about career transitions, beauty challenges, and embracing change resonates with her audience, reinforcing her message that it's never too late to take risks and reinvent yourself.

  • Luis Del Mar​​​​

    @luisdelmar9 // Palm Springs, CA


    "I think being able to mold into the trends and fashions really helped me shape my way through life. Being adaptable is key in my opinion."


    FAVORITE LASH    : "Miami lashes are my favorite. The quality of the lashes has always remained consistent!"
ABOUT THE ICON:

Luis is a vibrant beauty influencer and content creator from Palm Springs, California, known for his engaging tutorials and honest beauty reviews. As a Latino creator, he uses his platform to break down barriers and encourage his audience to embrace their unique identities.

His content—ranging from makeup tips and skincare routines to product recommendations—empowers individuals to feel confident in their own skin. With his warm personality and genuine connection with followers, Luis stands out as a trusted and inspiring figure in the beauty community.

  • Mia Rena​​

    @miarenaa_ // Los Angeles, CA


    "I am a proud Filipina Transwoman that is also representing my immigrants that are afraid to show their true selves. The evolution of my beauty routine has shaped into the person I am right now & I have never felt more authentic."


    FAVORITE LASH    : "Miami Flare and Paris. The quality is TOP TIER!!"
ABOUT THE ICON:

Based in Los Angeles, Mia is a dynamic content creator and influencer known for her engaging presence on social media. But her influence goes beyond digital platforms—she is also a passionate advocate for the LGBTQ+ community.

By sharing her journey with grace and vulnerability, Mia has become a role model, particularly for those in marginalized communities. She uses her platform to promote confidence, self-expression, and inclusivity, inspiring others to embrace their authentic selves.

Her vibrant personality shines through in her content, which features everything from makeup tutorials and fashion inspiration to motivational messages and personal reflections.

  • Tashjané Collins​​​

    @tashjanecollins // Los Angeles, CA


    "Modeling makes me feel iconic. I have learned to embrace my natural beauty so much more over the years."


    FAVORITE LASH    : "Ala Moana."
ABOUT THE ICON:

Tashjané is a rising beauty influencer based in Los Angeles, known for her vibrant and creative makeup artistry. She shares diverse tutorials, product reviews, and personal insights into her beauty journey, with bold, colorful looks that make her stand out.

As a licensed cosmetologist, Tashjané blends technical expertise with artistic flair, bringing a professional touch to her content. She actively collaborates with brands and fellow influencers, further cementing her place in the beauty community.

Through her platforms, Tashjané continues to inspire and empower her audience, championing self-expression and confidence through the art of makeup.

ICONS: Behind the Scenes

Explore the Self-Adhesive ICON Collection

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    $16
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